With internet video becoming common place, many vendors are discovering that product videos are now taking over from product photography as the best way to promote your products on-line.

Which is right for you? Its actually simple - if you are selling a commodity product like an ink cartridge, then a product photograph is all you need, as a printer cartridge is a printer cartridge, for example.

If however you are selling a consumer item, such as clothing or shoes, or big ticket items like mobile phones, then a product video will make you mone. Research shows that videos will reduce the rate of abandoned shopping carts because videos provide positive, active reinforcement for the buyer. (See link below)

Prices for product videos start at $50 with a $250 minimum, it all depends on how many you shoot and how you shoot them.

Here is a sample video.

News Flash!

The number of people watching retail videos grew 40% in the United States in 2008. Story here